AIHR

MARCH 29, 2022

One example of this is when PNC bank’s HR team used HR analytics to better understand the risk of their incentive plans. They found that training shop personnel positively impacted the shop’s financial performance, which they measured through A/B testing. The ROI of their training program was 400% in the first year.

Benefits 111

Benefits Recruitment Retention Compensation 111

Andrew Chen

NOVEMBER 1, 2021

I often like people who are former founders, or from product management or marketing who started their careers in banking/consulting. There were projects to help with A/B testing (Morpheus!), It helps if they show a deep quantitative interest in business.

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

OCTOBER 16, 2012

A/B testing is very much part of the culture of Silicon Valley web start-ups, but hasn't yet made its way to corporate America. Imagine you're a bank approached for a loan by an employee of AIG. For the CDO, this would mean ensuring that processes are being instrumented and that all necessary data is being captured and stored.

A/B Testing 17

A/B Testing Sales Sales Banking 17

Harvard Business Review

JULY 15, 2014

A switch decides who can access new software depending on its status, such as “hidden” (nobody sees it), “test” (only internal testers), “beta” (selected external testers), and “unveil” (everyone sees it).

Software 9

Software A/B Testing Scaling Operations 9

Harvard Business Review

MARCH 8, 2018

Like banks, airlines, and retailers, health care providers will need to offer an easy, digital front-end experience to their customers. When formal research trials aren’t practical, providers will need to embrace A/B testing and learn to more rapidly evaluate the effectiveness and scalability of these technologies.

Staffing 8

Staffing A/B Testing Rollout Hospitality 8

Harvard Business Review

AUGUST 8, 2014

In India, the World Bank Health, Nutrition and Population department has seen a positive impact from the use of folk media in combatting leprosy in rural and illiterate populations. But creating such stories takes time  more time than crafting a Facebook campaign or A/B testing different messages on Twitter.

Manager 12

Manager A/B Testing Media Education 12