Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. There were a number of individuals and startup founders who were putting the necessary ideas, workflows, and tactics together. Why did this even emerge in the first place?

Engineering 110

Engineering A/B Testing Marketing User Experience 110