A/B Testing B2B Workflows 
Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].
Harvard Business Review
AUGUST 21, 2012
It's powerful stuff that will continue to evolve and change the way that companies market to consumers and B2B customers. Firstly, social technologies will only succeed if they become part of the daily workflow, not an extra item on a to-do list that will never get checked off. Techniques such as self-reinforcing behavior loops (e.g.
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Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].
Harvard Business Review
JUNE 30, 2015
We’ve also used the data to continuously improve our software and services; if some aspect of our product slows doctors down or creates more work for front-office staff, we can see the pain and adjust workflows to make it go away. We adjust our products to our clients’ behavior or workflows, acting as a benevolent invisible hand.
Andrew Chen
NOVEMBER 13, 2018
Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. There were a number of individuals and startup founders who were putting the necessary ideas, workflows, and tactics together. Why did this even emerge in the first place?
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