How to design a referral program
Andrew Chen
AUGUST 8, 2022
Years after the rollout of Dropbox’s referral program, I had the opportunity to join Dropbox as an advisor, where I got a first-hand look at the data. This is anecdotal, but in testing I’ve seen, the inviter-centric amount generally works better — that is, catering to their self interest. The Payback.
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