Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. With Unbounce you can create and A/B test landing pages.

Marketing 13

Marketing A/B Testing B2B Advertising 13

Harvard Business Review

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. A B2B technology supplier used Microsoft Workplace Analytics and other digital tools to track the behaviors of its sales reps. Almost all B2B companies could do better on pricing. Raise the game in pricing. Iterative machine learning.

Sales 15

Sales Sales B2B Accounts 15

Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. We just need one or two to break out, in addition to the surefire opportunities around marketplaces, B2B, mobile, and other existing categories.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. With Unbounce you can create and A/B test landing pages.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. And I think the similar kind of analysis you can do for B2B companies is for products that have different sized teams using it.

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

JUNE 30, 2015

Slowly but surely, these same techniques are being brought to the B2B space, and to health care. Second, we performed a host of A/B tests to refine interactions on behalf of our customers to engage their patients, including better office workflows to enroll patients in the portal and direct-to-patient campaigns to encourage adoption.

Benchmarking 15

Benchmarking Workflows A/B Testing B2B 15

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. Famously, Apple and Snap are two companies that rarely ran A/B tests until the recent era. We’ve also heard many Boards ask their CEOs to invest in growth teams.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110