A/B Testing, Advertising and Staffing

What Retail Can Teach Health Care About Digital Strategy

Harvard Business Review

MARCH 8, 2018

Consider Walmart’s latest advertising campaign in which customers gleefully place orders online and through its app, selecting to receive smart-looking blue boxes on their doorsteps or seamlessly pick up their orders at the closest store. Fanatic Studio/Getty Images. The challenge is huge.

Staffing

Staffing A/B Testing Rollout Hospitality

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. This can work, but then the team needs to be staffed properly.

A/B Testing

A/B Testing Engineering User Experience Staffing

OrgDev Digest

What Retail Can Teach Health Care About Digital Strategy

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

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