Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Or perhaps you can assume there’s no engineering help, and it’s just a matter of adding a few new advertising channels. Education during onboarding helps too.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And you can start to draw conclusions, sort of a natural A/B test in order to do that. They have to get, you know… Sonal: It’s like the onboarding experience. Sonal: It’s like counting impressions and being able to sell that to advertisers.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

Engineering 110

Engineering A/B Testing Marketing User Experience 110