Andrew Chen

JULY 2, 2018

Then your revenue/installs/whatever goes up by +10% right? This is why you can’t add up your A/B test results. Similarly, this is a reason to be skeptical of vendors and 3rd parties who have case studies that’ll increase your revenue by X just because they increase their ad conversion rate (or whatever) by X.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

AIHR

JULY 31, 2023

They will check out your social media accounts, visit your careers page, and check Glassdoor. A/B testing everything will be incredibly valuable. Statistics continually illustrate that a more diverse workforce leads to higher revenues , including DEIB initiatives in your talent acquisition strategy is crucial.

Recruitment 94

Recruitment Onboarding Diversity Human Resources 94

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Engineering Revenue 98

Vantage Circle

JANUARY 31, 2023

But in the end, the company declared bankruptcy, and its leaders were sent to prison due to fraudulent accounting practices in 2001. They expect accountability and strategic moves from their employees. billion in revenue in 2022, one thing about Apple has always been constant. Nothing like what they preached, right?

Diversity 82

Diversity Inclusion Accounts Operations 82

Walk Me

AUGUST 24, 2022

Accounting Taxation Finance. This action involves ongoing improvement to reduce costs and increase revenue to allow more significant profits, all directed by qualitative and quantitative metrics and analysis. Stakeholder value management. Profit Management. Operations Management. Organizational development (in detail).

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

AUGUST 10, 2023

Yes, of course, it’s when a top line number (like revenue, or active users, or otherwise) stops growing. There’s equivalent numbers for net revenue retention, session lengths, and lots of other metrics too. I use tons of A/B testing and experiments in messaging to make this happen.

Retention 80

Retention Metrics Marketing Scaling 80