Andrew Chen

JULY 2, 2018

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. DAU/MAU is an important metric to measure engagement, but here’s where it fails.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 26, 2018

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included! The deck unpacks a lot of different topics: How “growth accounting” metrics are great, but are lagging indicators. DAU/MAU is an important metric to measure engagement, but here’s where it fails.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Need help with your strategic planning process? Why not both?

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Andrew Chen

AUGUST 8, 2022

Perhaps you do an analysis and figure out certain leading characteristics of high-value users as their account balance, or the types of other apps they use, or otherwise — once you think of this as personalizing an ephemeral offer to users, then you can run whatever promotions you want. But why stop at cities? The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

15Five

JANUARY 25, 2024

The objective is what the business or employee wants to achieve, and the key results are measurable metrics that show how well the business or individual is accomplishing the objectives. Involving employees in setting OKRs helps buy-in, accountability, and ownership of the objectives. It can also discourage risk-taking and innovation.

Scaling 52

Scaling Implementation Metrics Performance Review 52