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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

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How to design a referral program

Andrew Chen

Perhaps you do an analysis and figure out certain leading characteristics of high-value users as their account balance, or the types of other apps they use, or otherwise — once you think of this as personalizing an ephemeral offer to users, then you can run whatever promotions you want. But why stop at cities? The Payback.

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The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

SME Strategy

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Need help with your strategic planning process? Why not both?

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A/B Testing and the Benefits of an Experimentation Culture

Harvard Business Review

The secret to getting value from data is testing, and if you’re looking to grow your online business, implementing well-executed, consistent A/B testing is a necessity. A/B Testing in Action. New customers act differently than existing ones, so you need to account for that. You can read more about it here.

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Develop Your Talent Acquisition Strategy With 6 Practical Examples

AIHR

They will check out your social media accounts, visit your careers page, and check Glassdoor. A/B testing everything will be incredibly valuable. Employer branding Candidates today are likely to research an organization to find out what it’s like to work there before applying for a role or accepting an offer.

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10 Growth Marketing Trends Businesses Leaders Need

Zenefits

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. No account yet? Let’s dig into 10 of the top trends that go along with modern growth marketing efforts. Remember Me.

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Performance Appraisal Systems: Everything You Need to Know

15Five

Involving employees in setting OKRs helps buy-in, accountability, and ownership of the objectives. Benefits: Sets clear, measurable goals for employees and aligns individual objectives with broader organizational goals, which provides accountability and empowers employees to perform at their best.