28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb
Andrew Chen
JUNE 25, 2019
Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation. What : Getting new users to a key milestone that you believe is important for long-term retention. Cost : Small.
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