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AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations

UVA Darden

As University of Virginia Darden School of Business Professor Rajkumar Venkatesan expounds in his recent book, The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing , AI can help companies create and deliver superior customer value through personalized products and services.

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Using Experiments to Launch New Products

Harvard Business Review

To see how this can be valuable, consider how Uber rolled out its Express Pool service in 2018. In 2018, in the run-up to the launch of Express Pool, Uber tasked one of us (Duncan, who manages a group of economists and data scientists within the company) with assessing how likely it was to succeed.

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What Retail Can Teach Health Care About Digital Strategy

Harvard Business Review

Imagining the same ad for a healthcare provider in 2018, even an innovative provider, is a stretch. These are all very different strategic needs requiring different implementation approaches and performance metrics. Insight Center. Health Care’s New Frontier. Sponsored by Optum.

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What Is a Competency Model? Expert Guidance on Developing Yours

AIHR

This article discusses the key benefits of an effective competency model, the different types, and how to develop and implement one in your organization. Dr Marna van der Merwe, Subject Matter Expert, AIHR Step 7: Plan the roll-out Once you’ve finalized your model, you need to create an implementation plan for it.

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Using Big Data to Make Wiser Medical Decisions

Harvard Business Review

With support at all levels, the project was funded, new support staff were hired, and the rollout ensued. Our IT leaders also served on Obama Administration committees that wrote requirements for patient-generated health data into 2018 federal health care IT regulations, thereby ensuring the concept’s longevity.

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If Democrats Want to Challenge Trump, They Need a New Strategy

Harvard Business Review

But to win in the 2018 midterms and the 2020 presidential election, the opposition does not need to convince everyone who voted for Trump. To succeed, the opposition needs to treat each of these four types differently, with an eye to how they will affect Trump’s popularity by the 2018 and 2020 elections.