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AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations

UVA Darden

For example, between May 2018 and April 2019, the overall venture funding for EU tech firms decreased by $14.1 Privacy Regulations Boost Consumer Trust Venkatesan’s study found that, on average, deal size is lower and systematic firm risk is higher for firms exposed to GDPR that make AI acquisitions after the rollout of GDPR.