Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Who did what in international expansion in 2018. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Stage : Mid-stage. in record time.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Who did what in international expansion in 2018. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Stage : Mid-stage. in record time.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. As of early 2018, when I had presented this, these were some of the companies that had growth titles or formal growth teams). Education during onboarding helps too.

Metrics 111

Metrics Scaling Marketing Accounts 111