Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. In early 2018, it became the most downloaded app at that time. The intersection of growth hacking, new tech, and pre-existing consumer motivations. Technology changes, but people stay the same.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Who did what in international expansion in 2018. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Stage : Mid-stage. in record time.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

DECEMBER 10, 2018

I presented all of this at the Andreessen Horowitz Summit in 2018, which gathers our portfolio companies, partners, LPs, and close friends. In early 2018, it became the most downloaded app at that time. The intersection of growth hacking, new tech, and pre-existing consumer motivations. Technology changes, but people stay the same.

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Who did what in international expansion in 2018. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion. Stage : Mid-stage. in record time.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

MARCH 8, 2018

Imagining the same ad for a healthcare provider in 2018, even an innovative provider, is a stretch. When formal research trials aren’t practical, providers will need to embrace A/B testing and learn to more rapidly evaluate the effectiveness and scalability of these technologies. Insight Center. Sponsored by Optum.

Staffing 8

Staffing A/B Testing Rollout Hospitality 8

Andrew Chen

DECEMBER 26, 2018

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Download a PDF with 2018 essays. Best, Andrew.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

DECEMBER 26, 2018

Above: One of my favorite moments in 2018, with the a16z team and POTUS44. . Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Download a PDF with 2018 essays. Best, Andrew.

Metrics 40

Metrics A/B Testing Transportation Marketing 40