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Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. The company’s cost of new customer acquisition had ballooned from 5 cents to $50.
And at the end, I think it was 2016, it was on Christmas Eve, and I needed to publish one more and I wanted to be able to just log off and enjoy the holidays and all that crap. I created a salesfunnel to like create a process and, and figure out my qualified leads and move people through the pipeline.
Then rich media arrived on the scene, and over the past couple of years has evolved so quickly that Gartner has even predicted mobile display ad spending will grow and take over from mobile search by 2016. Need more information about a consumer before you can welcome them into your salesfunnel?
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