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Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. As a result, the conversion rate from Facebook campaigns managed by Albert increased by 750% in Albert’s first year of operation.
She is a Senior Lecturer of Entrepreneurial Management at Harvard Business School, an angel investor, speaker, and author of “The Portfolio Life: How to Future Proof Your Career, Avoid Burnout, and Build a Life Bigger Than Your Business Card.” My guest today is Christina Wallace. So I would get to the end of the month.
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