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For example, at the end of its 2015 fiscal year, Apple’s balancesheet stated tangible assets of $290 billion as a contribution to its annual revenues, with approximately $141 billion worth of intangible assets — a combination of intellectual capital, brand equity, and (investor and consumer) goodwill.
Similarly, Microsoft paid $26 billion for loss-making LinkedIn in 2016, and Facebook paid $19 billion for WhatsApp in 2014 when it had no revenues or profits. Recent research lets us make an even bolder claim: accounting earnings are practically irrelevant for digital companies. Let’s first look at the balancesheet.
China’s four largest banks have quadrupled the share of foreign assets on their balancesheets since 2007 to $1 trillion—that make gives them larger foreign portfolios than German or Italian banks. In 2005, the United States absorbed 67% of all net global capital flows; by 2016, that share had fallen by half.
Despite these significant labor investments, from 2007 to the end of 2016, Costco’s stock price increased over 200%, far outpacing the overall growth of the S&P 500 (58%) and that of competitors like Walmart (45%) and Target (26%), which is known to pay workers low wages and offer relatively meager employee benefits.
The strategy works, temporarily putting more cash on the positive side of the balancesheet. Its function is to grow companies by turning active economic activity into static bags of capital; in doing so, it has taken a liquid medium necessary for our economy’s circulation and frozen it in corporate accounts.
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