Andrew Chen

OCTOBER 17, 2017

In an Inc interview in 2016, Craig Newmark reminisces on the early form of Craigslist – literally just an email list – and how he intuitively added product categories over time: Craigslist began with a single email in 1995–you simply shared interesting things going on in San Francisco. And I just kept listening.

Workflows 0

Workflows Marketing Retention A/B Testing 0

Harvard Business Review

JANUARY 23, 2013

(By painful contrast, the Romney campaign's experience with its Orca operational system offers a painful case study of what can happen when experimentation and stress-tests are managerially marginalized.). The briefing's What's Next: 2016 is as insightfully useful for today's CEO as tomorrow's presidential candidate.

Marketing 11

Marketing A/B Testing Operations Benchmarking 11

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. In 2016, the star rating on Uber’s rider app was low. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. stars, in fact.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

MARCH 2, 2016

For example, last century’s retailers mailed out catalogues and then used sales feedback to adjust the offerings for the next quarter. A digital company will A/B test its web page, display ad, or online catalogue in real time. In the corporate program, there’s only room for one.

Assets 8

Assets Balance Sheet Operations A/B Testing 8