2016, A/B Testing and Benchmarking

Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The briefing's What's Next: 2016 is as insightfully useful for today's CEO as tomorrow's presidential candidate. It was that good.

Marketing

Marketing A/B Testing Operations Benchmarking

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. There’s a star rating. stars, in fact.

Metrics

Metrics Scaling Marketing Accounts

OrgDev Digest

Invest in Digital Marketing to Control Your Destiny

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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