Harvard Business Review

FEBRUARY 3, 2016

Record so far: Little more than a year after announcing an investment of $1 billion to launch the Watson Group, IBM established the Watson Health business unit in September 2015. Acquire ideas, not just revenue. It has started growing Watson Health through acquisitions and a new partner ecosystem.

ROI 14

ROI Scaling Revenue Marketing 14

Harvard Business Review

MARCH 2, 2018

For example, in 2015 the Consortium arranged a global Zika Innovation Hack-a-thon in which 200 innovators developed 15 proposed solutions in 48 hours to help control the virus. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

Hospitality 15

Hospitality Engineering Metrics Implementation 15

Harvard Business Review

SEPTEMBER 25, 2018

Indeed, one 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested. And if they signed up for his consulting services, I would receive a share of the revenues. With returns like that, the question is clear: How can we build our email lists? Here’s how it works.

ROI 8

ROI Revenue Marketing Media 8

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. New devices made it easier to listen: Alexa launched in 2015, Google Home and AirPods in 2016. I’m looking for startups that can change the game there. The bigger idea is actually “audio”, not specifically podcasting.

Advertising 40

Advertising Revenue Media Marketing 40

Vantage Circle

MAY 10, 2018

Segmented and targeted emails generate 58% of all revenue. The Direct Marketing Association, 2015). As a marketer, your main goal is to have a solid ROI for your time and money. It requires more planning and research on the marketers’ end prior to implementing it than traditional marketing but the end results are visibly better.

Advertising 40

Advertising Marketing Media Real Estate 40

Vantage Circle

MAY 10, 2018

Segmented and targeted emails generate 58% of all revenue. The Direct Marketing Association, 2015). FIND THE RELEVANT MARKETING CHANNEL : As a marketer, your main goal is to have a solid ROI for your time and money. Targeted advertisements are, on average, almost twice as effective vs non-targeted ads.

Advertising 40

Advertising Marketing Media Real Estate 40

Vantage Circle

DECEMBER 29, 2024

The Math Behind Lost Work Hours and Overtime Costs In 2015, Centers for Disease Control and Prevention (CDC) research showed that employee illness costs U.S. 18% lower productivity $16,000 annual revenue loss per disengaged employee- Forbes 32.7% businesses approximately $225.8 billion annually in lost productivity.

Employee Engagement 111

Employee Engagement Onboarding Software Revenue 111