2015, Assets and Sales Funnel

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. What worked was getting the whole organization behind it — especially Sales and Marketing. clu/Getty Images.

Sales Funnel

Sales Funnel Sales Sales B2C

How AI Helped One Retailer Reach New Customers

Harvard Business Review

MAY 28, 2018

By 2015, RedBalloon was delivering more than four million customers to businesses across Australia and New Zealand that offered “experiences.” With a cost of customer acquisition of just 5 cents, Simson’s traditional approach to advertising was generating an impressive return on investment.

Sales Funnel

Sales Funnel Advertising Media Marketing

OrgDev Digest

Replacing the Sales Funnel with the Sales Flywheel

How AI Helped One Retailer Reach New Customers

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