Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. Back in about it was 2014 or 2015. Book sales really are not the not the deal Like, yes, it’s nicer to sell more than less, but the revenue isn’t the point. I will tell you that I was reluctant about a book to. So I just will.

Marketing 246

Marketing Nonprofit Revenue Sales 246

Walk Me

MAY 8, 2023

In the long term, anyone would wish for an improved ROI from training activities. But it is often difficult to see the connections between training activities and higher revenues. Or, maybe everyone has changed their behavior for the better, but in the end, the results and ROI do not justify the initial input.

ROI 52

ROI Human Resources Inclusion Diversity 52

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Once goals are set, however, there are tools to track ROI milestones that are currently dark holes in most marketing budgets.

ROI 14

ROI Sales Sales Revenue 14

Harvard Business Review

JUNE 29, 2015

This includes cutting unnecessary costs—but it also means finding ways to increase revenue. “ROI and other measures of firms performance were not the focus of our study,” Stiebale said. Maybe you remember how savagely the industry was portrayed during the 2012 U.S. ” There were other limitations. .

Revenue 14

Revenue ROI Sales Sales 14

Harvard Business Review

SEPTEMBER 24, 2018

The remainder work for Orange (née French Telecom), which launched VBN in 2014 to teach its programmers and engineers how to work with and learn from people outside of the company. As of June 2018, corporate occupiers make up roughly one-quarter of WeWork’s members and revenues. Corporate coworkers seek the same.

ROI 14

ROI Engineering Metrics Diversity 14

Harvard Business Review

AUGUST 25, 2017

companies over nine consecutive quarters (Q1 2014 through Q1 2016). The decrease in deal size and win rate results in an estimated $98 million per year in lost revenue for the average company in our data set. Conversely, it represents a potential gain of over 27% in revenue per company if properly addressed.

Sales 8

Sales Sales Cash Flow Compensation 8

Harvard Business Review

JANUARY 21, 2016

A 2014 U.N. Cities are sitting on a wealth of data that should be analyzed to uncover opportunities for optimization, which then results in additional cost savings or revenue generation. power, water, traffic) or with the greatest potential ROI. billion people.

ROI 11

ROI Energy Compliance Benefits 11