Peter Winick

JANUARY 27, 2023

Our conversation begins with the difficult topic of measuring the ROI of a business book. Back in about it was 2014 or 2015. Book sales really are not the not the deal Like, yes, it’s nicer to sell more than less, but the revenue isn’t the point. I will tell you that I was reluctant about a book to. So I just will.

Marketing 246

Marketing Nonprofit Sales Sales 246

Walk Me

MAY 8, 2023

In the long term, anyone would wish for an improved ROI from training activities. But it is often difficult to see the connections between training activities and higher revenues. Or, maybe everyone has changed their behavior for the better, but in the end, the results and ROI do not justify the initial input.

ROI 52

ROI Human Resources Inclusion Diversity 52

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. In 2014, the first season of Serial aired, considered to be the first breakout podcast, with its narrative audio journalism drawing in 5M downloads in the first month. I’m looking for startups that can change the game there.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. In 2014, the first season of Serial aired, considered to be the first breakout podcast, with its narrative audio journalism drawing in 5M downloads in the first month. I’m looking for startups that can change the game there.

Advertising 40

Advertising Revenue Media Marketing 40