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How To Really Measure a Company's Innovation Prowess

Harvard Business Review

One challenge today is that few companies have these numbers at their fingertips, and the lack of common definitions and publicly available statistics makes benchmarking difficult. equity markets* on BusinessWeek's 2008 list ended up underperforming broader market indices between March 2008 and March 2013. or "what does 'success' mean?"

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How To Really Measure a Company's Innovation Prowess

Harvard Business Review

One challenge today is that few companies have these numbers at their fingertips, and the lack of common definitions and publicly available statistics makes benchmarking difficult. equity markets* on BusinessWeek's 2008 list ended up underperforming broader market indices between March 2008 and March 2013. or "what does 'success' mean?"

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). To date, however, the reality of marketing analytics has fallen short of the promise.