Why Data Breaches Don’t Hurt Stock Prices
Harvard Business Review
MARCH 31, 2015
During the 2013 holiday season shopping period, Target was the object of then the biggest cyber attack on a retailer. A judge recently ruled that Target will have to defend itself against accusations of negligence by banks, credit unions and consumers when it came to preventing the 2013 security breach. The stock price declined 0.3%
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