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Why Data Breaches Don’t Hurt Stock Prices

Harvard Business Review

During the 2013 holiday season shopping period, Target was the object of then the biggest cyber attack on a retailer. A judge recently ruled that Target will have to defend itself against accusations of negligence by banks, credit unions and consumers when it came to preventing the 2013 security breach. The stock price declined 0.3%

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). To date, however, the reality of marketing analytics has fallen short of the promise.

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4 Types of Activist Investors and How to Spot Them

Harvard Business Review

According to Schulte, Roth & Zabel’s Activist Investing 2015 Annual Review, a total of 344 companies worldwide were subjected to activist demands in 2014, up 18% from the 291 recorded in 2013. However, free cash flow per share remained impressive at both companies, and fixed cost ratios remained somewhat intact.