How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)
Andrew Chen
NOVEMBER 13, 2018
The growth team was originally created in 2013, founded by Ed Baker. There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc.
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