Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. The important, core concept here is simple: When there are new technologies and platforms hitting scale… … and products tap in pre-existing consumer motivations.

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

DECEMBER 10, 2018

It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. The important, core concept here is simple: When there are new technologies and platforms hitting scale… … and products tap in pre-existing consumer motivations.

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

JUNE 30, 2015

Inside the company, we sometimes refer to this initiative as “The Death of McKinsey,” an identifier not-so-loosely inspired by a blog post from Gordon Ritter and motivated further by a 2013 Clayton Christensen HBR article. Practices of all sizes can be successful at patient engagement.

Benchmarking 14

Benchmarking Workflows A/B Testing B2B 14