Harvard Business Review

MAY 11, 2012

More than 60% of these purchasers joined Pinterest before January 2012, in other words, before the hype. No wonder: the purchasers visit Pinterest almost three times as often, 27 times a month, compared to an average 10 for non-purchasers.

Media 20

Media ROI Metrics Revenue 20

Harvard Business Review

MARCH 31, 2015

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives.

ROI 14

ROI Sales Sales Revenue 14

Harvard Business Review

JUNE 25, 2013

In December 2012 and January of this year, Tata Consultancy Services surveyed 1,217 executives from large companies (revenue of more than $1 billion) in a dozen global industries in North America, Europe, Asia-Pacific, and Latin America. How else did the companies projecting the greatest ROI from Big Data differ from underperformers?

ROI 11

ROI Revenue Media Software 11

Harvard Business Review

MARCH 7, 2017

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. The campaign has resulted in dramatic increases in marketing leads and sales.

B2B 15

B2B Travel Benchmarking Sales 15

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Tactic #4: Run direct sales. Long-term, measure the ROI to make sure it’s worth the time. Tactic #20: Optimize activation.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

JUNE 9, 2015

My own thinking about the power of buyable pins has been shaped both by research on how social networks drive purchasing (as featured in these pages in 2012 and 2013 ), and by my experiences as a compulsive online shopper. Moving purchasers more quickly from pin to purchase is one way buyable pins could also help brands boost sales.

Revenue 15

Revenue Sales Sales User Experience 15

Harvard Business Review

SEPTEMBER 11, 2013

In 2012, $10 billion in sales were made through mobile channels. Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile''s influence on purchases, it''s impossible to determine the ROI on mobile ads. "Mobile first."

Advertising 10

Advertising ROI Marketing Sales 10

Harvard Business Review

JUNE 29, 2015

Maybe you remember how savagely the industry was portrayed during the 2012 U.S. Amess, Stiebale, and Wright gathered information from three different databases—one on firm characteristics like sales and industry type, one on LBO deals, and one on patent applications and citations. that didn’t undergo buyouts.

Revenue 14

Revenue ROI Sales Sales 14

Harvard Business Review

SEPTEMBER 11, 2013

In 2012, $10 billion in sales were made through mobile channels. Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile’s influence on purchases, it’s impossible to determine the ROI on mobile ads.

Advertising 8

Advertising ROI Marketing Sales 8

Harvard Business Review

JANUARY 11, 2013

In 2012 the world's problems grew more complex, but America's top 400 charities saw very little growth in their resources to address them. Some seek stricter accounting of ROI based on objectively measurable goals and achievements. Many others simply want a more visceral sense that their dollars are being spent effectively.

Nonprofit 9

Nonprofit Assets Engineering ROI 9

Harvard Business Review

JANUARY 21, 2014

I first met Halfteck at a conference late in 2012, and got him to send me a link to one of his company’s games last spring so I could play it and have my performance assessed. But he did conclude with the warning: Since you only got a 61 overall, we probably need to talk offline about HBR’s ROI on JF. I think that’s a joke.

ROI 14

ROI Advertising Media Education 14

Andrew Chen

MAY 28, 2019

In the years following the release of Apple’s podcast app in 2012, smartphones pulled ahead of computers for podcast consumption and have grown to become the dominant way that consumers listen to podcasts. Since Apple launched its Podcasts app in 2012, smartphones have quickly grown to become the most common device for podcast consumption.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

In the years following the release of Apple’s podcast app in 2012, smartphones pulled ahead of computers for podcast consumption and have grown to become the dominant way that consumers listen to podcasts. Since Apple launched its Podcasts app in 2012, smartphones have quickly grown to become the most common device for podcast consumption.

Advertising 40

Advertising Revenue Media Marketing 40