AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations
UVA Darden
MAY 9, 2024
Privacy Regulations Boost Consumer Trust Venkatesan’s study found that, on average, deal size is lower and systematic firm risk is higher for firms exposed to GDPR that make AI acquisitions after the rollout of GDPR. In 2012 Venkatesan published “Coupons Are Not Just for Cutting Prices” in Harvard Business Review.
98 
Let's personalize your content