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Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud

Brian Balfour

Andy Carvell joined SoundCloud in 2012, when the company was just over 80 employees and 10 million monthly active users. It actually wasn't too bad at SoundCloud, by industry benchmarks, Andy told me. Andy’s team took a more nuanced approach to industry benchmarks, looking at not just industry averages, but at specific categories.