Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. If you look at Google Trends, you’ll see that “growth hacking” all of a sudden became a term people in the industry were interested, and were searching for, in 2012.

Metrics 111

Metrics Scaling Marketing Media 111